History shows that the buildup period of a new market is very fragile. Property derivatives were launched in the early 1990s and actually failed. The debut on the London Futures and Options Exchange (FOX) crashed in a combination of bad timing and scandal over false trades designed to create the impression of higher activity (see experience in property derivatives).

Today, liquidity in the property derivatives market has a good chance of being increased. In 1981, the first interest rate swap was done. Although people were sceptic at the time, it is now a trillion dollar market. The property market could experience a similar sort of growth in derivative instruments.

How can a faster download speed increase the profits from your online business website? Well, it can, because poor download speed is the most frequent issue associated with usability complaints online. An improved download speed will increase the usability, therefore a CSS redesign will increase the number of customers interested in a credit, real estate or whatever you have to offer.

A business site with CSS layout will download faster than a financial website with tabular layout, because browsers have to read each table twice before their content can be displayed. First, their structure is being read, then their content. Tables will only appear when the entire table is downloaded. With CSS layout you will be able to use significantly less code to achieve similar results. You can also place all the code in an external CSS file, which is downloaded only once for the entire website. With tables the same information must be downloaded for every page separately. Finally, CSS allows you to have control over the order in which elements appear on your website, for example you can decide to display the vital information about your credit and payday loans offer and let the images and advertisements be shown later. Your customers will definitely appreciate it.

Increase in reach

If your business website becomes available to more people, you will also get more visitors and potential customers, which will improve your sales profits from all your financial services. For example, a CSS-based website about real estate offers will be compatible with mobile phones, PDAs, WebTV and other types of web services. You shouldn’t ignore the impact of this on your business, because currently as much as 60 million PDAs are sold around the globe, and one third of the entire population has some kind of wireless device.

CSS also allows you customize a separate document designed specifically for handheld devices. Such web page will be used instead of the original document, thus ensuring your business website is available to all those who might look for current stock market prices, credit interests, forex currency values and many more. Whatever and wherever they are looking for, you can provide it smoothly. That’s not possible with a tabular layout.

Although switching your financial website from a sturdy table layout to a sophisticated CSS layout can take a long time and require a lot of effort (especially if your business is a large one), but considering all the profits, and the money you will be able to save, it is surely a great investment.