Improve your business and profits with CSS based website

Learn how a CSS and standards compliant website will improve your business and profits.

CSS layouts and web standards have been present on the web for many years, but only recently did they become a commonly applied financial solution for online businesses. Such situation was caused by the fact, that most browsers didn’t support CSS correctly (especially Netscape 4). Today CSS 2.0 is fully supported by almost every browser available.

Is there any reason to convert a thriving financial website that deals with payday loans, real estate etc. from a table-based layout to a CSS layout? The reason is simple, it will give you more money and improve financial stability of your business. Here’s how it works.

Reduced bandwidth costs

Files on business websites that adopted CSS layout are much smaller in size that those used on sites with traditional layout. You can reduce the size of your files as much as 50% if you decide to switch layouts. With smaller files you will be able to reduce your bandwidth costs, which for a high traffic financial site usually indicates huge savings.

The file size is reduced so dramatically because all presentation information is located in an external document, which is downloaded along with the page and then stored in your computer’s cache. With tables all layout data are located inside each web page document, so it has to be downloaded repeatedly with every page.

What is more, you can rely on CSS as an replacement for advertising JavaScript image rollovers, which gives you even more reduction in size.

A higher search engine ranking

A CSS-based financial website will be displayed higher in the search engine rankings when a particular phrase (such as payday loans, real estate, mortgage, etc.) is searched. This is because the code on your site is cleaner and search engines can access it more easily. You are also able to place the most important content at the top of your document and the whole content is more dense in comparison to code.

Obviously, a higher search engine ranking will provide your business with more customers interested in a credit, mortgage or other money service.